Posted Position Title Channel Marketing Manager

Job Number	1880729
Business	GE Home & Business Solutions
Business Segment	GE Lighting
About Us	At GE Lighting, we’re leading a global lighting revolution. In developing innovative energy-efficient lighting products, systems, and solutions for today and the future – such as world-class LED, fluorescent and ceramic metal halide light sources -- GE Lighting teams around the world are dedicated to leading a global lighting revolution to deliver innovative solutions that change the way people light and think about their world. Join us and you’ll find yourself in a dynamic atmosphere working with the most talented people in the industry in an open, developmental environment with abundant opportunities to learn, grow and advance within the organization. If you’re a driven, independent problem solver who brings leadership and enthusiasm to everything you do, then join GE in creating the next generation of products that will improve the lives of consumers for generations to come. GE is committed to diversity. We aim to employ the brightest minds in the world to help us create a limitless source of ideas and opportunities . We believe in hiring talented people of varied backgrounds, experiences and styles - people like you…
Career Level	Experienced
Function	Marketing
Function Segment	Commercial Marketing
Location(s) Where Opening Is Available	Hungary
City	Budapest
Postal Code	1044
Relocation Expenses	No
Role Summary/Purpose	The Channel Marketing Manager will own the channel pipeline and will work closely with external and internal partners to generate quality and quantity of sales ready leads. He/she will manage a tightly integrated effort to discover, create, arouse, and satisfy customer needs. His/her job is to listen to the whole market (not just our customers), and bring back ideas that will grow the business.
Essential Responsibilities	Main Tasks Drive strategy and understanding the key marketing tools that grow the channel revenue and sales to drive growth. Own market information and strategy for the channel. Build in depth understanding of the channel customers pain points, product and service preferences. Establish market insights that have the potential to create competitive advantage for GE Lighting. Assist with competitive benchmarking and data collection as needed. Establish the channel performance metrics and use analytics to identify performance gaps/ successes within channels. Work channel teams to assess solutions to close gap/ accelerate success. Create and implement marketing campaigns that grow brand awareness, build credibility with channel customers and position GE Lighting as the trusted advisor in the lighting industry. Identify risks and assess appropriate contingency plans; help teams respond to unexpected change. Create strong processes and demonstrate effective project management skills to drive execution cross-functionally. Other Responsibilities Accountable for delivering sales, margin and market share objectives. Collaborate with the other team members on budget management, project management, creative development, and communication planning. Provide innovative solutions and initiatives. Manage objectives with rigorous metrics including ROI. Work within Marketing organization and cross-functionally to achieve goals including but not limited to research, packaging, and digital initiatives. Work collaboratively with sales to develop business-building promotions. Build the marketing database and leverage it to engage customers in the lead generation process.
Qualifications/Requirements	Minimum 6 years’ experience in B2B marketing, sales or product management. Bachelor’s degree in marketing, business, or other related field. Excellent oral and written communication skills. Ability to work in a matrix, fast-paced, and competitive environment. Affinity to excel in highly collaborative teams. Demonstrated ability to work effectively with a high degree of autonomy to meet business metrics. Demonstrated leadership skills, with the ability grow and motivate a team as well as influence senior leaders internally and externally. Market Knowledge Skills: - Identify external trends and influences - Collect and manage knowledge and data - Analyze market, competitors, and customers - Leverage digital data - Recommend strategic directions - Ability to deliver solid quantitative & qualitative analysis to justify proposed actions Value Creation: - Define positioning, create and validate value propositions - Innovate and create solutions - Align business model and portfolio Commercial Activation and Communication Skills - Design and align customer experience - Develop sales strategy & channel strategy - Campaign management - Sales education programs - Create compelling thought leadership campaigns that drive lead generation - Drive commercial communications - Engage employees and manage leadership communications - Drive digital activation - Champion commercial model innovation - Balance globalization and localization
Desired Characteristics	Drive Innovation and the Growth Process Ability to prioritizes activities effectively; make others aware of conflicting priorities and propose solutions Evidence of simplifying complex business problems and recommend workable alternative solutions Demonstrated strong bias for action Demonstrated strong project management skills Ability to use metrics to manage and assess deliverables Ability to learn from both success and failure Ability to deal with problems directly and effectively Ability to balance speed with quality